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VIDEO: Edinburgh Fringe adopts social media

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Edinburgh Festival embraces social media

20 August 2011 Last updated at 02:06 Help

Performers looking to connect with new audiences at this year's Edinburgh Festival have turned to social media.

Danny Robbins reports from the world's largest arts festival, where tools such as Skype and Facebook are playing an important role.

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Quicklinks:
- Play BBC News Channel- Watch Millions see annular eclipse - Watch Pete makes film debut and more news -  News feeds-  Mobile-  Alerts- News sources- Play What do travellers think of Gypsy Wedding?- Play Team that keeps torch relay moving- Play Arrested for 'wrong' Eurovison vote- Watch Will.i.am carries Olympic torch - Watch Widow 'disgusted' at sentence - Watch Arrested for 'wrong' Eurovison vote - Watch 'Like wrestling with a crocodile' - Watch Jamie: 'I've given up on politics' - Watch UK's oldest living kidney donor