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Advertising watchdog moves online

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Advertising Standards Authority moves online

1 September 2010 Last updated at 12:13 Help

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter

Last year the body received over 3,500 complaints but over half of the adverts were outside of its remit.

Julia Caesar reports.

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Quicklinks:
- Play Didier Drogba joins torch relay- Play Crowds applaud teenager's bravery- Play 'Morgan warned me to protect voicemail'- Watch Overdose babies 'died in my arms' - Listen Olympic cover-up: brands unwelcome - Watch PM: 'Decisive plan needed' - Watch 'Piers Morgan warned me to protect phone' - Watch Jamie: 'I've given up on politics' - Play Speaker makes PM withdraw 'idiot' jibe- Play Cameron tells MP: 'Calm down, dear'- Watch Economic lessons from the 1930s - Watch Do you know twitterati from chillax? - Watch Miliband taunted over Jubilee strikes - Watch How to 'do nothing' in politics - Play BBC News Channel- Watch Cannes red carpet and more news -  Mobile-  News feeds-  Alerts- News sources- Play Bruce Willis saves the day again?- Play Diaz: 'You don't have to have kids'- Play Game of Thrones inspires baby names- Watch Tributes to TV remote inventor - Listen Game of Thrones inspires baby names - Watch Diaz: 'You don't have to have kids' - Watch Speaker makes PM withdraw 'idiot' jibe - Play Cameron tells MP: 'Calm down, dear'- Watch Economic lessons from the 1930s - Watch Do you know twitterati from chillax? - Watch Miliband taunted over Jubilee strikes - Watch How to 'do nothing' in politics - Watch Bruce Willis saves the day again? - Play Diaz: 'You don't have to have kids'- Play Game of Thrones inspires baby names- Watch Tributes to TV remote inventor - Listen Game of Thrones inspires baby names - Watch Diaz: 'You don't have to have kids'